The most potent question to ask to successfully lead transformational change

Leading change would be so much easier if your audience simply did as you asked them, with minimum questions and fuss.

But they don’t. And that’s a good thing. If they did, they would share sensitive informatie with competitors or your bank account details with that nice Nigerian prince when asked.

Your audience have their reasons for not already doing what you want them to do differently.

Those reasons mean a lot to them and external logic is not going to change that.

Your audience’s reasons are powered by emotion and beliefs, just like yours are. You may have an opinion about their reasons, but that is not going to help you change anything. Your audience will only change for their own reasons, not yours.

To help them see and feel for themselves why those reasons need to change, you have to first know and understand the answer to the most potent question of all:

Why does your audience believe what they believe?

--

--

--

Helping leaders to accelerate meaningful change | Senior Consultant, Strategic Change Leadership | Professor | Keynote Speaker

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Misconceptions of Promotions & Sales

Branding strategies for small business websites

How To Make Money Drop Shipping

Product Video — Extreme Freezer Boot

Image

5 Ways to Adjust Marketing Mix Models for Unexpected Events

Email vs. Ad Blockers: The Feel-Good Hit of the Summer

3 Obtainable Goals Every Content Creator Should Strive For

5 Steps the Ad Industry is Taking Against the Coronavirus

coronavirus

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Arnoud Franken

Arnoud Franken

Helping leaders to accelerate meaningful change | Senior Consultant, Strategic Change Leadership | Professor | Keynote Speaker

More from Medium

A Team Activity to Share Accomplishments & Acknowledgements

Our Recruiting Process

Transforming unwanted emotions into something more useful

What Leaders can Learn from Design Thinking